Fierce, bold and outspoken.
Hell's Kitchen is an award-winning American-style restaurant in downtown Minneapolis. Since their beginning they have always pushed boundaries and broken the conventions of any average restaurant model.
Their ideas have never stopped at food. They have become an entity never imagined from the start, offering an in-store and online retail operation, a thriving private events program, live music most days of the week, online food delivery (Bitesquad) and an epic 35-foot bloody mary and mimosa bar on the weekends.
Knowing all they have to offer, their website couldn't just be a place for hours and menus (it has that too), it needed to be a comprehensive place to experience the brand digitally.
Say goodbye to online PDFs. Say hello to dynamic text menus, easily maintained from the site admin.
A private events landing page that has turned into an effective sales tool.
Up-to-date music and events calendar with event details page.
Unique menu layouts for breakfast, lunch, dinner, brunch, happy hour and food to-go.
Logo lockups I designed for their many events and offerings
A look into a typical digital campaign. Over my time with Hells Kitchen I designed over 75 unique campaigns for quirky celebrations, seasonal holidays, retail sales, new menu items, music and events.