At a glance
Each year, Irish Titan hosts Ecomm Forum, a fun and engaging event that provides attendees with valuable insights into the future of ecommerce.
Audience
Local to regional online merchants and small-business entrepreneurs looking to ignite or optimize their digital presence.
Challenge & opportunity
The event needed an independent identity from Irish Titan, focusing on a vibrant, relevant and playful design approach that reflected Ecomm Forum's spirit.
Evolution of an identity.
A look at some in-process concept creation.The logo needed to be eye-catching, vibrant, playful, strong and professional, leading to numerous design iterations and refinements to create a primary mark and a supportive abbreviated mark.
A fresh new face.
The final logo lockup, with playful and vibrant supporting colors, achieves a well-balanced hierarchy of information and works effectively across all mediums and layouts.
The digital hub.
A clean and colorful direction gave way to minimal, but pertinent event details making the site experience incredibly simple to navigate and explore.
Accompaniment is key.
The event's collateral included a well-planned email campaign, display advertising, social media assets, direct mailers, event signage, name tags, table tents, animated presentation slides and a digital itinerary.
Takeaway & Results
The design of the website won bronze at AdFed's The Show for "Best Event Website." There were also a few key analytics to mention. Registration increased to 382 attendees which was an increase of 24% from the previous year and email marketing had an avg. open rate of 37.82% with an average CTR of 9%.